Located on Absecon Island, the city is perhaps the best illustration of the American cities’ interaction with social challenges, amid a myriad of internal and external factors. This study attempts to analyze the challenge that illegal alcohol trade presented to the Atlantic City populace.Since the month of July in 1854, the island city (Atlantic City) was linked to another major city, Camden paving way for a series of successful inland trips. Coupled with the sea transport vicinity benefits, the City was opened up for trade than envisioned or expected before.Infrastructure was fast to develop and investments opportunities were opened to offer important amenity services. Within a short duration of time from the late 1800s up until the mid-1900s, a booming vacation resort center was in the offing by Atlantic City. Major clubs in the New Jersey history came up at such a swift pace that all of America wanted to visit it.2 No sooner had the City established itself with a big population, mostly in search entertainment, than it turned into a crime center characterized by the vices mentioned above among others. The period of time following the occupation of the city by fun lovers and the subsequent thrive in crime are often termed as the lawless years.3In 1973, Jeremiah Leeds led the Americans in making permanent settlements on the Island hosting the Atlantic City, the Absecon Island. About half of a century later, so much had happened and there was a fully fledged city with a mayor. Several developments touching on the cultural aspects of the population gathering in the Island were generally characterized by a lifestyle oriented towards adventure and entertainment. Although the initial developers of the Atlantic City had a different vision for the city, the confusion of a metropolitan society must have driven the vision adrift.