The Stakeholders Involved in the Asian Games

It is often accepted that Asian games leave a legacy on the host city or country, however, there is a debate that arises pertaining to the sustainability perspective of this major event. From the outset, it is true that the event has a high concentration in time and investment, bearing in mind that the event takes two works. The concentration is space is observed in the host city, which also implies that the region will experience many changes. This seems to contradict the idea of sustainable development concepts, which promote the distribution of the impacts of this particular event. The impacts entail the social, economic, and environmental impacts that are brought about the hosting of this sport tourism event. The accomplishments by the state and some other corporations in the scope of sustainable development have been scanty, leading to a situation where management of the event offers a great opportunity for many stakeholders to venture into this lucrative business. However, there are many contradictions and between the scope of sustainable development and stakeholders who are directly involved in hosting the games which do pose a big challenge. A stakeholder is a person or an organization which has a legitimate interest in the end results of an event. For this scenario involving the Asian games, the stakeholders are majorly focused on sports tourism, which will bring a desirable outcome for them. According to Johnny et al (2007), the managers of any event should be capable of identifying a stakeholder or stakeholders so that the individual needs of the event participants are met. With regard to the impacts of the event, there is a need to judge the event based on the competing need and interests among the wide range of stakeholders involved. The major stakeholders of Asian games comprise the government and other sponsors. For instance, the government of Singapore was involved in the organizing of the Asian Games in the South East part of Asia. The government of Singapore organized the 28th Asian Games. The sports council of Singapore was given this responsibility to ensure that the event would be a success. It is an agency for sports in the nation that fosters making the event accessible to the interested parties. In addition to that, it offers the opportunities and capacities that are necessary for people to lead happy lives through games. The sponsors of Asian games are numerous. This depends on the country that will host the event. In order to attract the sponsors, the managers of the event give an explanation of the anticipated benefits of the event to the society. The benefits must also encompass the importance of this event towards the improvement of the marketing strategy for most of the sponsors. It is evident that sports attract a market for the products of certain companies. It is important to consider the needs and the ambitions of the prospective sponsors in this event. This adds to the primary objective of increasing their revenues out of the event, being a tourism activity (William et al, 2007). For instance, the Coca Cola company is interested in this event every time it is about to take place. The input of the sponsors largely depends on the close of the events with the corporate aims of such companies which are aiming to sponsor Asian Games. The Asian Games must also portray an illustratable capacity to accrue the benefits to the sponsors.

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