The Main Aim of the Primary Research Methods



Primary research methods refer to the original research carried out by the owner of the business or by a contracted company (Sumathi &amp. Saravanavel, 2003, p. 154). The main aim of this research is to answer a specific objective. Before going into the field, a set of objectives and research questions are outlined. In addition, a clear hypothesis may be set so that at least the data obtained will measure it. With the primary method, information compilation is done from scratch since it bases on what the respondents give. Despite the fact that the information provided by the respondents play a critical role, the researcher must have a set of expectation. In essence, the desired goal and the vision of the business information the whole idea of market research. Primary research could lead to quantitative or qualitative data. This depends on the format of the research questions. If the questions do not request form figurative answer then the result will be qualitative (Carson, 2001, p. 189). This means that qualitative research cannot be measured. Various forms of data collection are employed when handling primary research. Interviews, surveys, questionnaire administration, observation, experiments and focus group discussions are the common methods of primary data collections (Blythe, 2005, p. 220). Interviews are vital especially when key informants are targeted since they offer the best data. Key informants are individuals with expertise in a specific field or hold high positions in a certain area. Therefore, asking questions from a business developer who has been in the position for about twenty years will provide the best information since the individual can use past scenarios to support their answers. Such persons can go ahead to caution the research of possible challenges associated with the kind of venture. Surveys in the form of questionnaires are essential when seeking information from potential customers and competitors.

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