Through their website, the center has been able to identify their target market which is the main audience who happen to be the teachers thereby ensuring that the knowledge put on their website will be put through to the students by teachers through educating them on the issues that concern science and the science world. This is mostly done before the launch of the website although it is a continuous process that goes beyond the launching into actual hosting with the help of the marketing fraternity. Moreover, the center has been able to determine the size of its target market-who are mostly teachers and other concerned parties. They are sure that the teachers in public schools are growing with the increase of pupil in school hence facilitating the education of science and science world, which is their main aim as a center. Through their website, it is evident that (NCSE) has been able to meet their mission and purpose especially with the fact that the information put is been used by the audience appropriately. The NCSE has been able to identify with the teaching fraternity all over the world since it was started over three decades ago, by ensuring that there is a production of a series of publications, which report on the creationism and or evolution controversy as well as providing resources for activists, which in this case are the teachers and other concerned parties. In essence, it has been able to give wide coverage of all aspects of science that revolve around these theories. Additionally, NCSE has been able to bring teachers and activists together for a common goal. Members have the privilege of having printed, which help the shared knowledge with other people.