The Hidden Persuaders

Mass media’s Hidden Persuaders [2] have trained us to reach out for the new. It makes good commercial sense, to them, to have products flowing from the manufacturing line, straight into the hands of the consumers. It has made us imbibe a false sense of dignity, by privately or publicly discarding the partially used, a form of squandering actually, to deal with the new. Let us then look at the word Reuse to be consistent with ‘getting the money’s worth’ by being a good steward.
There is one great notable point to be derived from all these three strategies. To extend and save the planet Earth by every act of Reduction or Reusing or Recycling, YOU are important. When you serve the purpose you are worthy to be emulated. When that happens, you are to be celebrated.
Dear Ones, the fast pace at which precious scarce resources are being used up Reduce, Reuse or Recycle may not remain a choice. It may just become mandatory that we exercise it. Believe me, we are not very far from such a situation. If we show concern NOW, we may surely be able to postpone it for some time in the future. Or else it may tantamount to committing hara-kiri.
Let us look in some detail as to what we…
It may just become mandatory that we exercise it. Believe me, we are not very far from such a situation. If we show concern NOW, we may surely be able to postpone it for some time in the future. Or else it may tantamount to committing hara-kiri.
Let us look in some detail as to what we can do with these three recommendations. So that it becomes a way of life for us. So that our conscious efforts continue to yield the desired results, and that we impact the world in a positive manner.
I would like to get on with the first two, Reduce and Reuse very briefly. For you will find when I elaborate on Recycle how these two interweave with it to make it an essential composite whole.
REDUCE When we introduced the word here we decided to look at it as ‘No Waste.’ If we gear our activities towards waste minimization the immediate effect will be fall in procurement. The less we buy the less waste or garbage is generated. Truly the discipline exercised will stand in good stead in time to come. Be an informed and aware consumer and your shopping selections will begin to fall in place.
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REUSE One advantage of this is that it requires no further processing for it to be used. It is good the way it is and has the latent potential to serve the purpose it was bought for. All that we need to do is reach out for it again. Donating things and stuff to charities fall in this bracket too. So does garage sales! Someone is going to buy and reuse it. Reusing products postpones it from becoming waste.
RECYCLE When waste is perceived as a valuable resource the re-cycle process begins from that moment. This generates a host of environmental, financial, and social benefits when it is followed through.

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