The Application and Impact of the SWOT Analysis to Costas Success

The aims and objectives of the presentation are as follows: (1) to present a theoretical background of SWOT analysis as an analytical tool. (2) to evaluate the strengths, weaknesses, opportunities, and threats that besiege Costa. (3) to respond to the research question: How much has the application of the SWOT analysis influenced Costas success? And finally, (4) to present a short reflection based on what one has learned from the process of planning and researching the research report.
The origin of SWOT analysis was traced to Albert S. Humphrey in the 1960s (Washington State University, 2011). The SWOT analysis is a useful analytical tool which provides crucial information on the internal and external factors impinging on the organization and enabling decision-makers to formulate effective strategies. As emphasized, organizations “use it to get an understanding of competitors, which can give the insights needed to craft a coherent and successful competitive position” (Washington State University, 2011, p. 3). Likewise, the tool is deemed applicable in diverse settings and situations, such as in discerning courses of action in terms of exploring new efforts or solutions to a particular problem. in considering changes. as well as in making adjustments or refinements in mid-course projects or plans (University of Kansas, 2013).
The key findings of one’s research are presented according to the strengths, weaknesses, opportunities, and threats that were noted of Costa Coffee. Under strengths, the findings revealed that Costa has 40 years’ experience in exhibiting core competencies in preparing and selling speciality coffee. Likewise, 100% of their ingredients are from the Rainforest Alliance Certified farms (Costa Coffee, 2013). They boast of their high-quality products and food offerings. In addition, their consistent source of coffee beans makes sustainability a strength. Also, ample training and development of human resources. as well as diverse food offerings and menu that caters to the distinct preferences of consumers are core competencies. And finally, their commitment to corporate and social responsibility was evident from their dedication to protect and conserve the environment while offering high-quality products to their clientele.

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