Social Networking’s Impact on UK Business



The structure of social networking allows an individual to have his or her own profile, friends, discussion groups, posts blogs, and more.The widespread usage of social networking amongst masses elucidates the escalating popularity of social networking on a constant basis. It also shed the light on the fact that consumers profoundly calculate upon the social networking services before making a decision for their purchase of any product or service. However, several enterprises have become ignorant to the fact that the sales profoundly comes under the impact of the usage of social networking services (Donoghue, 2010). On the other hand, people, businesses, and entrepreneurs are inclining towards the usage of social networking, it is imperative that the social networking is leaving an indelible imprint on to the thoughts and perceptions on masses. Therefore, it provides the researcher to conduct a wide range of investigations in order to determine the impact, whether negative or positive upon the business community in the UK. SMART Objectives The primary aims and objectives that urge the researcher to carry out the research analysis come under enlightenment below. However, these aims and objectives would enable the researcher to have a vital, evident, and extensive understanding about the social networking and its impact on businesses in UK. To determine the diverse and different types of social networking aspects To classify the trends and occurrence of the natural disasters To identify the impact (both negative and positive) of social networking on business, particularly the UK business sector To categorize and discover the arenas (such as marketing, employment, Corporate Social Responsibility and many more) on which the social networking abscond an impact on business in UK In order to compose a comprehensive and systematic analysis, the hypothesis statement is imperative that would help the researcher to accomplish the above-mentioned goals. In this regard, the research statement has come under design, which articulates, "How social networking has had an impact on businesses in the UK?" Literature Review Social networking is one of the arenas that lay key emphasis on fabricating the social associations amongst people who share similar interests, backgrounds and intend to develop own societies (Muniz and Schau, 2007, pp. 186-202). Besides, the social networking provides a choice of selection for the people to share their thoughts, events, activities, and interests within a particular developed network. Facebook, Twitter, Ask-a-peer, LinkedIn, Skyrock, Tagged, and numerous others are some of the popular and widely used social networking sites in the European region (Liebowitz, 2007, pp. 11-15). With the increased employment of the social networking, the impact that it creates on business has become a common and universal concern for the scholars and experts in various fields (Shirky, 2011, pp. 39-46). Therefore, research with respect to the impact has already come under initiation that even envelop several other aspects of impact of social networking such as privacy, social investment, youth culture, education and several others (Liebowitz, 2007, pp. 11-15). According to one of the very recent research study, it has come to notice that more than half of

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