Retailing Principles Using Kolbs Model

As an example, I had to make sure that inventory was done so that we had enough stock to cover the shelves. This meant that I had to know from each store what consumers were purchasing so that I could create a balance between what was stored, and what needed to be constantly moving in the Exchange. This also meant that the needs of the customer had to be known at all times. I was constantly talking to the families that came into the Exchanges and asking them questions about why they came there, whether they found everything they needed and how the exchange was working to fit their needs.Reflections: My work in the Exchanges helped me to understand how marketing and retailing worked together. As an example, the marketing department sends emails, flyers, and other information to all Exchanges. They also send out surveys to each area. The surveys often determine the retail items that are purchased for the Exchanges. In any business, marketing distribution happens to make products available for the market. There are different distribution channels that come into play in this process because there must be a way for products to enter the market. Generally, they enter the market through some type of distribution channel. The Marine Corp Exchange is the distribution for the Military and it is located on the base. The Exchange provided a way for Marines to find everything from uniforms to electronics and items for the home.I found during this time that I was helping not only my fellow Marines but also the Exchange. I was able to successfully reduce costs by 15% through the implementation of an electronic point of sale system that combined three sales positions into one. This made me feel very good about my ability to help and I was proud of what I was able to do and how I was able to resolve issues as they appeared.When working with Marines, there are certain standards that must be met.

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