Retail Influence of Brand Perception

In other words, current research will be a qualitative one, as it has been described in the online encyclopedia, the Wikipedia (2006) ‘Qualitative research’ involves ‘an in-depth understanding of human behavior and the reasons that govern human behavior and it also relies on reasons behind various aspects of behavior. Simply put, it investigates the why and how of decision making, as compared to what, where, and when of quantitative research’. The results of the qualitative research as described above are going to be analyzed in accordance with the views presented in the Literature Review section.In other words, current research will be a qualitative one, as it has been described in the online encyclopedia, the Wikipedia (2006) ‘Qualitative research’ involves ‘an in-depth understanding of human behavior and the reasons that govern human behavior and it also relies on reasons behind various aspects of behavior. Simply put, it investigates the why and how of decision making, as compared to what, where, and when of quantitative research’. The results of the qualitative research as described above are going to be analyzed in accordance with the views presented in the Literature Review section.Outline of chapters The paper has been divided into Four Chapters which include both the material used and the analysis made on the issue under examination and which have been divided into sub-sections in order to highlight the particular parts that need specific development. In this context, Chapter One includes the Introduction of the paper, the Statement of the problem (where the main issue under examination is presented), the research methodology, i.e. the method of empirical research that has been used in the specific paper as well as the outline of the chapters. At the next level Chapter, Two refers to the Literature Review while the next Chapter, Chapter Three, contains all data used in the current study. Finally, Chapter Four includes a general conclusion on the subject of the study as well as a series of recommendations regarding particular aspects of the issue under examination.

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