1. Organisational and resource analysis The Ball Corpoartion The Ball Corporation is famous for producing glass and canning jars. The company is based out of Broomfield, Colorado. In 1880, Frank C. and Edmund B. Ball founded the company from the BBGMCo (Ball Brothers Glass Manufacturing Company which produced glass jars in Muncie, Indian. It wasn’t until 1998 that company would relocate to Colorado.
After it’s founding in 1880 and developing a reputation for manufacturing producing glass and canning jars, the Ball Corporation expanded it’s interest into avionics, metal beverage, food containers. The Ball Corporation has established itself in the global business world as a leader in green technology and ecological sustainability. Their push to use less materials worldwide has been commended by authorities on the environment and ecological commerce. Their sustainability report has been the main source of their stock increases over the years due to it’s records showing that Ball Corp has significantly reduced its factory emissions worldwide by a hundred thousand each year between 2005 to 2007. In 2008, the Ball Corporation published its first sustainability report, which earned it recognition by the ACCA-Ceres North American Sustainability AwardsThe return the Ball Corporation showed for its shareholders in 2008 was decreased by 6.7 percent. Despite the decrease, Ball outperformed the Dow Jones Containers &. Packaging Index, which was down 38.5 percent and the Dow Jones Industrial Average which was down 33.8 percent.
1. Organisational and resource analysis
The Dow Chemical Corporation
The Dow Chemical Company was founded in1897 by Canadian chemist Herbet Henry Dow. The original company only sold bleach and potassium bromide. The current CEO is Andrew N. Liveris.
History of the company
The Dow Chemical Company has a multinational reach. They are based out of Midland Michigan and in 2007 it became recognized as the second largest chemical manufacturer in the world, and in February 2009 it became the third largest chemical company in the world after BASF and DuPont.
Strategies adopted over the period 2001-20081 including:
From the 9/11 attacks in 2001 until present the Dow Chemical corporation has taken strides to advance its international acquisitions while at the same time advancing chemical and agricultural technology. Its goal to better feed the world, while at the same time being ecologically friendly through the reduction of core materials has been recognized on a global scale by investors and commerce analyst (Brandt 2003, p33).
Recently the Dow Chemical Company has adopted the marketing campaign of "the human element." As seen in the overview published on their website, "Dow is a diversified chemical company that combines the power of science and technology with the "Human Element" to constantly improve what is essential to human progress (Dow Chemical 2008, p1)."
Dow Chemical provides plastic, agricultural and chemical products to more than 175 countries, and they employ over 46,000 people worldwide. They markets they are involved in include: Agriculture and Food, Automotive and Transportation, Building &. Construction, coatings and adhesives, electronics and appliances, Fiber/ Textiles, Footwear, Flooring, Furniture and Bedding, Health &. Medical, Home and Personal Care, Oil &. Gas/ Chemical Processing, Packaging &. Films, Plastics, Water, and Wire &. Cable.
The Dow Chemical Company is involved in over 170 countries and their international expansion is mainly accomplished through acquisitions, for example their recent international acquisition was just carried out earlier this year. In April 1, 2009 Dow expanded their international influence by acquiring Rohm and Haas Company, a global specialty company.
Strategies and positioning in each market
The Dow Chemical Corporation has taken the strategical position of becoming more ecologically sound with its practices. They employ over 22,000 workers in North America, 1,315 workers in India, Middle East, and Africa, 13,659 employees in Europe, 4,011 employees in Asia and 4,161 workers in Latin America.
Ball Corp. Sustainability Report, 2007. Toward a Sustainable Future: Ball Corporation 2007 Sustainability Report. Retrieved from<.
Brandt E. Ned. 2003. Growth Company: Dow Chemical’s First Century. Michigan State University Press.
Glass, James A. 2005 "The Gas boom of East Central Indiana". Arcadia Publishers, Chicago.
The Dow Chemical Company, 2008. "Elements of Success" Corporate Report Retrieved from <. http://www.dow.com/financial/pdfs/161-00722.pdf.