Infleunce of Information and Technology on Business Strategy Development Google Company

Before the introduction of ICT in the business world, business processes focused on gaining accuracy in their strategies which slowed the response time of the business towards market changes. However, in the past two decades, the increasing use of ICT in the business processes has brought in frequent changes that allowed the business houses to cope up with the changes in the market nature. Bossink (2008) stated that the basic role of ICT was to enhance the communication between a business and its stakeholders. But with continuous growth and modification in the strategy, ICT is now a dominant factor in every functional aspect of the business.
New technologies such as cloud computing have helped in business expansion across geographical boundaries and reduced the cost of operating overseas. Business houses can now monitor the work, gather, store and share information, synchronize their work process from a singular location in spite of traveling to all the places. Pollock (2010) stated that business operations have become more accelerated and focused with the help of ICT integration in the business. Business firms can now connect with a wider consumer base with the help of ICT technologies such as video conferencing. Furthermore, business monitoring process has also changed with advanced technologies such as CCTV monitoring, employee tracking systems, etc (youtube.com, 2009). Zikmund (2008) summarized that the influence of ICT on the business process has been mainly on communication and monitoring needs. Ander and Kapoor (2010) argued that the concept of managing productivity was not popular in the business sector before computerized systems were introduced in the production sector.&nbsp. In the current situation, communication with internal and external stakeholders has increased as a result of social media networking and remote technological tools such as Smartphones, tabs, etc. Business houses can directly communicate with their consumers for identifying their needs and expectations.&nbsp.

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