Foes the fact that both federal and state legislators feel the need to regulate or otherwise contain SPAM suggest
(1) that SPAM is an effective way to reach many potential customers and (2) in the process of reaching those customers, many recipients of SPAM get really annoyed?
How might companies approach the mass advertising efforts in a way that is more effective? For example, TV ads have become a source of entertainment by themselves. Dilly-Dilly anyone? Could SPAM also become a form of entertainment or communication that is interesting and helpful to most consumers?