Cultural Impact on Negotiation

They intend to discuss a joint venture in which the software provided by FEC will be integrated with the hardware of Zhang &amp. Co and will be marketed globally.
It should be noted, that I have been hired as a consultant only by Mr. Wang. All the recommendations mentioned in the consulting document are meant for my client only. Mr. Ansel or his team would not have any access to my document.

I would like to express my gratitude for your consideration to seek my help in order to devise your negotiation strategy with your French counterpart Mr. Ansel. After reading the provided comprehensive view of both the cultures, which entails a detailed analysis of business culture, communication styles, societal culture, and many other important aspects, you would be able to identify and understand the key distinctions and would have a fair idea of Mr. Ansel’s negotiating strategy. After provision of this basic comprehension of differences, The problems have been identified and listed so that you are cautious and pre-notified of potential pitfalls and can respond to them efficiently during actual settings. Lastly, I have listed specific recommendations for you, so that you can build a long-term relationship with Mr. Ansel which would ultimately benefit your joint venture.
Unlike Westerners, Chinese are more relationship-oriented rather than just emphasizing on the results or on getting the job done. Chinese are patient by nature and do not like to be rushed into a business deal without proper introduction and without explaining the context of the situation. Certain values which are primarily focused by Chinese are included&nbsp.harmony, mutual respect, modesty, flexibility, and equality.&nbsp. Chinese take time to understand the situation in a holistic manner and since they think long-term therefore, they are generally keen to understand the reasons and also the motivating factors. However, in terms of cultural priorities relationships are followed by reason and legality.

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