Apple Case study (Strategic brand Management assignment)

At a garage in Los Altos, California, this team came up with a computer circuit board which they named Apple. Several months later they had come up with around 200 units, over and above bringing on board another partner A.C Markkula Jr. who played a big role towards creating a center of attention in the market as the experienced businessman in the team. Job succeeded in bringing user friendly computer into the market, and Apple II was released in April 1978. It made Apple an industry leader with sales shooting up to 100,000 by the end of 1980. In December the same year, it was launched as a successful IPO.
D OGrady, 2009 argues that, Apple has a long history of competitive advantages, since its launch in 1980. Its desktop market was driven due to its superior software like Adobe PageMaker and peripherals like laser printers. Moreover, it has thrived in the education sector by seizing more than half the market, over and above, being one of the most profitable PC company globally.
It was in a position to give its customers a complete desktop solution that included hardware, soft ware and peripherals that allowed them to work with the computer in an easier way as plugging and playing. It stood up in the market for having designed products from scratch and the use of unique chips, disk drives and monitors. Additionally, loyal customers for the Macintosh gave permission to the Apple company to sell its products at a best price. Consequently, it paid up for more research to be done, where more invention emerged in respect to the market demand.
It is evident that Apple had the first usable personal computing devices. It was brought in by IBM in 1980, and by early 1990 a new standard by the name Wintel dominated the industry. Several manufactures such as Dell Computers built PCs around standard building block from Microsoft and Intel. Growth was driven by lower prices and expanding

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